BOHICA!

It seems a law suit has been brought against Best Buy and its price matching policies.

Here’s an excerpt of a supposed internal letter:

Price Matches

It looms on the wall, on a 9 foot sign. Our Price Match policy. There it is plain as day in English (Y en espanol para los de usted que puede leerio.) However, just because it is our policy, do we abide by it? Does it really help the customer?

What is the first thing we do when a customer comes in to our humble box brandishing a competitor’s ad asking for a price match? We attempt to build a case against the price match. (Trust me, I’ve done it too). Let’s walk through the “Refused Price Match Greatest Hits:”

Not same model? Not in stock at the competitor? Do we have free widget with purchase? Is it from a warehouse club (they have membership fees, you know)? Limited Quantities? That competitor is across town? We’ve got financing! Is it an internet price? It’s below cost!…

Pretty ballsy if it turns out to be true.

We were getting screwed by Circuit City. Now Best Buy is discovered to be doing the same thing. I wonder what H.H. Gregg has in store for us?

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